How to Support Local Small Businesses

When thinking about where to spend your money this holiday season, consider supporting local small businesses.

By: Rachel Rosenthal

Today there are about 29.6 million small businesses operating in the United States. Small businesses are vital to the economy as they return three times as much money per dollar back to local communities than their chain counterparts. Small businesses are often centrally located, creating a hub for people to socialize, dine, and shop. While online shopping may be more efficient, there is something to be said about the in-store experience a mom and pop store offers.


We have put together a few ways for you to support your local community this holiday season.


Be a tourist in your own city

The holiday season is perfect for being a tourist in your own city. Get out of the house and try that new restaurant down the street and stop in a local shop while you’re at it. New small businesses are popping up all the time. Many cities also host craft fairs and trade shows during the winter months which can be a great place to purchase one-of-a-kind gifts. If you find yourself looking for a last minute gift or a package that didn’t get delivered on time, local small businesses are a great option.


Participate in “Small Business Saturday”

Small Business Saturday takes place every year in the United States the Saturday after Thanksgiving. This is a day that is dedicated to encouraging people to shop at small businesses to support their local community. Making an effort to purchase even one gift at a small business during the holiday season is a step in the right direction.


Spread the word

Small businesses rely on their customers to share their shopping experience with others. Writing a positive review on Yelp is a great way to get the word out about your favorite local store to shop at or your favorite local restaurant to dine at. Social media can also act as a great platform to express your love of small businesses by posting pictures of your purchases and writing positive reviews encouraging friends and family to shop local.  


Supporting your local community can be easy and fun. Small businesses support their communities, but need the support of their community in return especially during the holiday season, as e-commerce has taken over. While shopping online is convenient, your local economy will benefit from you shopping at your local small businesses. What are you waiting for? Shop on!